INTRODUCING TOMADA-T
Tomada-T is an MBTA navigation app that doubles as a friend! Get accurate information on estimated wait times, the best routes and more, all while gaining points to take care of your T-Pet.
THE PROBLEM
Students have little to no motivation to pay for the T when majority of the time they can sneak on or even rather walk in order to avoid the fee. For students who need the T to get to and from campus, sometimes multiple times a day, the fee can quickly go from a measly $2.40 to $7.20 or higher depending on transfers.
The T can also be confusing, difficult to navigate and unreliable. For a college city. with new students coming from all over the world, this can make getting adjusted to the city harder than it needs to be.
How can we motivate commuters to make the payment and help others navigate the city?
NAVIGATION
The navigation of app is pretty simple and standard compared to many existing map applications. It can provide recommended routes to take using the T, give proper directions to the station/stop entrances and show you all possible T stops.
TICKETS
The ticket system essentially gives users extra perks by pre-purchasing, issues especially on the green line are delays, unreliability and overcrowding. With a ticket you can get better insight on those details!
Decided maybe taking the T is not the best option right now? Reschedule or save your ticket for another time, the app will only use up a ticket if it senses you hopped on the train.
CREDIT/POINTS
Credit are the same as a loyalty system at many other businesses. By rewarding users for properly using the T and contributing to the community, we can reward them back! Credit allows users to get a fare discount every so often or even a free ticket! Meanwhile points are used for your T-Pet.
T-PET
The T-Pet is your friendly travel buddy that you can customize, care for and love just by riding the T! Use freely earned points to buy your T-Pet snacks, accessories and decorations. Your T-Pet's love meter will increase each time you ride the T or buy it a present. (It'll also accept petting incase your out of town or out of points!)