Bevi is a smart water cooler company where I worked for 6 months as a Graphic Design Co-op. Throughout my experience there I got to work on meaningful and challenging projects, gain insights into marketing and learn more about user interface design.
My work contributed to a 1 million revenue increase, got to be displayed on over 4000 machines nationwide, and even turned into merchandise.
Check out the Bevi's instagram @getbevi to see marketing of my designs!
Services
Visual Identity Design
User Interface | Icon Design
Social Media Design
Marketing
Seasonal Flavors
As part of a large product campaign, 'Seasonal Flavors', I created icons for Spring (3), Summer (5), and Fall (4).
These icons contributed to large revenue increase, as users were encouraged to try the new limited time flavors and get excited for the next set of seasonal flavors.
Icons Displayed (in order) - Cherry Mango Tango, Tropical Melon Mist, Strawberry Fields, Berry Balanced, Berried Treasure, Summer Splash, Citrus Kissed, Berry Beachy, Berry Cozy, Citrus Fest, Citrus Picnic, Midnight Mango
Overview of the Process - Citrus Kissed
Bevi Seasonal Flavors are meant to be a fun and unique combination of two existing flavors (i.e. Lemon & Blood Orange)
OBJECTIVE: Create an appealing and attractive new flavor icon based on the season and combination
CHALLENGE: Has to look new, special, enticing, and overall be intuitive (i.e. What makes Orange with a Kiss different from regular Blood Orange?)
RESULT: Various iterations exploring different avenues to convey 'Citrus' and 'Kissed'.
Initially starting with just visually combining Lemon and Blood Orange -> Representing 'Kissed' with lips, love, hearts -> Leaning into Summer and focusing on the Sun -> Using a Citrus based Sun to represent 'Sun-kissed' and the flavors. Success!
EMAILS, GRAPHICS, POSTERS
In my role I was assigned with creating a variety of other needed designs for engagement and awareness.
NURTURE EMAIL SERIES:
I designed a series of 4 emails made to re-engage with current Bevi water cooler owners. The methods included celebrating 'Beviversaries', offering rewards for bringing new leads, requesting feedback and highlighting our fun fruity merch!
NAMA SHOWCASE FLYER ( + Cocktail Card ) :
NAMA is a Trade Show where companies can display and present their new products. At NAMA Bevi hosted a Product Chat offering Espresso Martinis and Strawberry Sunshine Cocktails to create a fun, relaxed and welcoming environment.
VALENTINES DAY INSTA POST:
Bevi's brand personality aligns with being a friendly and fun professional company. To further convey this, I designed a set of cheesy Bevi-themed valentines for a light-hearted post celebrating Valentines Day!
NAMA Showcase Flyer
